8 Ways UADM raised $63,710.30 in 24 Hours

Sept. 20 was $100 Day for UADM, which meant each Miracle Maker was challenged to raise $100 in 24 hours. All money raised benefited the Children’s Miracle Network Hospital in Birmingham, Children’s of Alabama. Students were all over campus getting creative with various fundraising festivities all to raise money FTK (For the Kids). Within the 24 hours, staff and Miracle Makers alike came together and raised $63,710.30, a record-breaking amount in UADM $100 Day. Here are eight ways UADM did it:

1. Canning

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Students walked around the Quad, the Ferg, the Strip, downtown, to class and all over campus with the infamous plastic cans to collect any extra cash or change donations. Canning also helped raise awareness of UADM around town and helped get more Miracle Makers to join UADM!

2. Food!!

Staff members walked around campus with cookies, brownies, Krispy Kreme donuts and various other snacks to sell for donations. Getting a tasty treat while helping the kids—could it get any better than that?

3. Social Media


Tweets, e-mails and Facebook and Instagram posts were taking over social media news feeds and inboxes. Social media outlets helped pull off a very successful day by raising awareness about UADM, making a difference and bringing in donations.

4. Snow Cones


The “Frost Factory” Snow Cone truck was selling icy treats in the loop of the Ferguson Center, which helped students not only beat the heat on that sunny September afternoon, but also helped raise money FTK!

5. Tabling

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Nothing brought as much attention to our cause as the students who dressed up in bright colors and fun accessories. They were able to spread the excitement around campus by selling t-shirts, hats, water bottles and other merch items at the tables. The were tables were scattered around campus and raised a lot of awareness about UADM!

6. Chipotle Percentage Night

What says FTK better than a burrito bowl from Chipotle? On the evening of $100 Day, students gathered at Chipotle on the Strip to enjoy a yummy dinner with 50% of the proceeds benefitting Children’s of Alabama.

7. Football Toss

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There was a football toss on the Ferg lawn where students could pay to throw a football in the targeted areas of a large inflatable set up. Each person who took on this football challenge was entered into a charity drawing to win a Chick-Fil-A gift basket!

8. Paying It Forward

Miracle Makers also gave donations to each other, but with a twist. Whether it was being pied in the face, getting a tattoo, or wearing a rival team’s spirit wear, they inspired each other and their friends to fundraise. These fun challenges not only helped collect donations, but was also a good way for students to come together to support the cause.

Needless to say, UADM worked hard, came together and got creative to pull off this successful day! The staff radiated with excitement when the grand total was announced -- $63,710.30 in just one day! Thank you to everyone who worked so hard to raise money for Children’s of Alabama, and to everyone who helped make $100 Day the huge success it was FTK! We cannot wait to see what else this year will bring!!

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Maddie Stevens